Trinity Terpenes is a cannabis company that found its niche in terpenes. Terpenes are everywhere, yet no one was talking about them in the cannabis space. Trinity needed a brand refresh as they switched from a primarily B2B format to a consumer-facing brand that would be launched all across California.
The all-seeing eye inside of a pyramid was an early Christian symbol for the Trinity of the father, son, yada yada. The previous Trinity visual identity was based around a triangle providing solid bones for the new mark, giving us a launch point for a slightly irreverent identity focused on the recreational market.
Services: Brand identity, art direction, package design, compliance info design, print collateral, merchandise, signage, social content creation, website design, photography