FloydFest is a music and arts festival in Floyd, VA that attracts some of the finest acts in Roots, Americana, Jam, and Rock. FF is capped around 15,000 patrons to provide an experience like no other. We were super grateful to be asked to develop all branding and artwork for the 2023 festival.
Each year the festival takes on a different theme, 2023 being FF “Forever”. If you’ve ever been to the festival, you know that FF is love. Love is possibly the only thing that is Forever. The logo represents FloydFest as a lovelight shining out from the cosmos, providing the musical ingredients for that glimpse to infinity. Forever. FF also has a running motif of using a heart in the logo yearly, and this visual fit perfectly.
Services: Festival identity and art, art direction, merchandise, signage, social content creation
Logo lockups, color palette, tagline
Lineup block
Social artist frame
11x17 poster
Banner admat
Website and eblast buttons
In 2023, FloydFest will move to a new festival grounds which will be the first move in its 23-year history. The space will be named Festival Park and we were asked to help cohesively brand it alongside the inaugural festival on the site.
