Andrew Palmer wanted to create a unique campaign when he decided to run for Commissioner of his hometown. He needed to appeal to an aging demographic while also showing his youthful perspective on the issues. A mixture of tradition and modern sensibility was needed for this campaign. We landed on a simple slogan of “I ♥ North Wilkesboro” to lead the charge against his competitors. N. Wilkesboro had never seen such a message-driven local campaign, and the results were phenomenal! Palmer won the race in the largest landslide the city has seen in recent years.
Services: Brand identity, brand strategy, art direction, campaign creation, advertising, signage, print design, social content creation