Northlands is a jam festival in Swanzey, NH. What started as an outdoor space for covid-era drive-in concerts, Northlands transitioned into a two-day music festival model in 2022. We teamed up with them for their first and second year to provide branding and artwork for the festival.
Set and setting were the focus of the artwork, giving a surreal take on beautiful New Hampshire mountainscapes and lakesides, all while hanging with Northland’s two mascots, Mountain the Moose and Echo the Tortoise.
Services: Brand identity, art direction, merchandise, signage, social content creation
Brand identity and key art
Lineup block
Festival grounds map
Festival wrapup video
Key art
Logo and Identity
Horizontal banner art with both mascots
Animated art and lineup
Mountain stage banners
Echo stage banners
Hoodies
Koozies
