What is a Brand Identity?
A brand identity is the visual and emotional representation of a brand.
A brand identity includes a number of key elements:
LOGO• COLOR SCHEME • MESSAGING • TYPOGRAPHY • BRANDWORK
These all work together with the guidance of a brand style guide. All the elements of a well-built brand are carefully crafted to evoke specific feelings and associations in the minds of customers.
Our Process
We've been crafting all kinds of brands, big and small, for over 10 years. Our experience has taught us that there's not just one way to do things. There's no secret sauce or special workshop question. But we do believe that having a process– a framework for creative exploration–is vital.
Examples
