Logarhythm Creative Co.
Creative studio in Asheville, NC crafting thoughtful solutions for your brand.
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Brand Identity Process

 

Brand Identity Process

 
 
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Branding

First things first, we want to meet and know you! We need to know the ins and outs of your business, what you stand for, what you’re the best at, and what you have to tell the world. Below are the steps we’ll take to guide your brand and lay a framework for how we craft your identity. We only take on a select number of branding clients at any given time to ensure that you get the treatment and focus you deserve.

PROCESS:

• Client completes kick-off meeting and branding worksheet.

• Collaboratively hone in a mood board to direct aesthetic.

• We send over multiple fully fleshed-out logo design and identity directions.

• We talk through these directions, and you decide on a direction.

• We send a second round of work based on any revision requests.

• Continue exploration process if necessary (up to 2 revision rounds included in price).

• Deliverable package includes:

  • Main logo, vertical and horizontal logo variants, badge/circle logo versions, and any other illustration or branded asset we land on.

  • Brand color palette and color codes to consistently use across all mediums.

  • Brand fonts to consistently use across all mediums.

  • Brand guidelines document that wraps everything together and outlines the proper usage of each asset.

  • Working files for everything and save outs in jpeg, pdf, png, svg, ai formats. (Any other formats available upon request).

We love continuing to work with clients after an initial brand identity is complete. We can help bring a fuller brand vision to life through print, web, and digital design using your new identity. We can either work by the project or set up a monthly retainer fee to include any and all design needs your company has.